PRODUCTS CENTER

There are ten companies under Tunghsu Group. It has been 28 years since the raw material trade started in 1988. The industry involves chemical trade raw material sales, curing agents, powder coatings, wood coatings, industrial coatings, automotive coatings, machinery Equipment manufacturing, powder coating services and other fields.

Mr. Lu Jiajie, chairman of Tunghsu Group, has always been low-key and rarely participated in foreign-related activities. With curiosity and admiration, we walked into his office in Panyu Tianan Science and Technology Park, and welcomed him with warm and powerful hands and a clear voice. Greeting us, his piercing eyes showed a smile and kindness, which is different from the richness of many entrepreneurs. It is not difficult to see from the simple clothes and energetic image that he has been exercising for a long time and has high demands on himself , This is the first impression left by the mysterious helm of Dongxu.

[Business philosophy - pragmatism is the eternal keynote of Tunghsu]

Accompanied by the fragrance of tea, Dongxu in Lu Dong's heart unfolded to us. The soul of an enterprise must reflect the will of the top decision-maker, and Dongxu's pragmatic spirit is the keynote of the enterprise that he has always adhered to. He mentioned that Wang Fu, a political commentator in the Eastern Han Dynasty, said in "Theory of Qianfu" that "a man is not gorgeous, and a gentleman is pragmatic", which means that outstanding people do not pursue superficiality, and those who are cultivated and famous are committed to reality. He admired this A value that matches the name and reality, which has established Tunghsu's low-key and pragmatic industry image.

Tunghsu has always only been endorsed by quality, and it has been exposed moderately in the past two years. When we mentioned that Tunghsu was called the "South China Tiger" because of its popularity and influence, he said humbly: "We take cooperation with well-known brands as our foundation. Tunghsu has participated in some industry activities in recent years, with the aim of increasing cooperation and exchanges with peers, extending the corporate philosophy of "joint development and sharing" to the outside, and making the company more unified inside and outside, and more physically and mentally Balance. Not only people need to maintain health, but enterprises also need to maintain health. To be ordinary but not simple, it seems easy, but it is actually very difficult.” He looked at us with a smile.

Wisdom and humility are our second impressions of this helmsman.

【Raw material trade—excellence is the only selection criterion】

Referring to the trading sector of the group, Mr. Lu said: Tunghsu’s predecessor was Xinchang in Hong Kong, and its business source started from the trade of raw materials. It entered the industry early and relied on the advantages of Hong Kong’s free trade port. It seized the opportunity from the very beginning. Xinchang can be said to have witnessed The chemical industry in South China has grown from development to prosperity. Imported raw materials such as BASF, Dow, Mitsui, Mitsubishi, and LG have been introduced to the country. The products cover polyurethane, coatings, furniture, papermaking, thermal insulation, construction and other industries. Enterprises also carry out important cooperation.

Talking about the status quo of the trade market, market phenomena such as changes in raw material channels, controlled product downgrades, and the end of monopoly have had a considerable impact on trade sales. Regarding this, he pondered for a moment and said: "The current market is indeed different from the early days. , but this change in the market has prompted us to increase the development of blank markets and blank areas. In addition to the traditional sales model, foreign trade and e-commerce are very good support. Excellent quality is our only selection criterion. I believe no one will refuse. Good things, and I believe that our partners will continue to launch good products and keep pace with the times.” His slow and powerful speech reveals his confidence and firmness.

【Production Industry—Stick to the original intention of the manufacturer】

"After laying the foundation for trade, we opened our first factory in mainland China in 1998 and started to produce curing agents." With the change of the words of the leader, we pulled back from Hong Kong and focused on Tunghsu's industrial core—— Curing agent, whether it is market reputation or honor, in recent years, Tunghsu curing agent has taken the limelight among domestic brands. When it comes to the early days of entrepreneurship, Lu Dong’s eyes shine brightly. In order to introduce advanced technology, he personally led the technical team to study in South Korea for half a month, maintained long-term technical exchanges with Japanese experts, and specially hired a Taiwanese engineer to stay on site for a year to improve the process. "We only choose the best products in trade, and we can't accept bad quality in our own production. We must do the best we can. This is obsessive-compulsive disorder." He shook his head and said with a smile. We listened to his self-mockery and solidified The long-term quality reputation of the agent, in addition to the high vision created by long-term cooperation with world-class enterprises, is also condensed with the hard work and sweat of the helmsman.

Regarding the different views in the industry of water-based and oil-based paints, he believes that water-based paints still face several development problems to be solved, and the market and products still have to go through a process of tempering, but there is no doubt that environmental protection is the common direction of both! Talking about his understanding of German craftsmanship and Japanese craftsman spirit, as well as his thinking on the need to improve the overall style of China's manufacturing industry, we felt the man at the helm's feelings for manufacturing and his hopes and expectations for the company itself.

[The way of employing people - people who travel together must have a common belief]

"Clear perspective, gathering talents, invincible" is one of the chairman's speeches in Tunghsu's album. Director Lu repeatedly emphasized the word "faith" for the team and employment standards. When talking about his team, he used The word "heart-warming" means that when the enterprise is in difficulty, there is a group of partners who are in the same boat through thick and thin to tide over the difficulties. They have a common ideal and never give up until today. This is the spiritual wealth accumulated by the enterprise in addition to economic benefits. At the same time, if you want to have a deeper and more ambitious goal, the combination of old and new manpower is a necessary configuration for the company to start again. Therefore, a lot of fresh blood has emerged in the management team of Tunghsu in recent years. For "parental style", although the words are "strict", we have seen the figure of the helmsman frequently appearing in many group photos in the office. The young faces beside him in the photos are now He has grown into a single-handed titan, and he is indeed a veritable "big patriarch" with his employees.

[Self-innovation - development is inseparable from labor pains]

Tunghsu has made frequent actions in recent years: established Dongjian, Dongsen, and Xinsheng companies, purchased a new production base in Shaoguan, started new projects such as automotive coatings and powder coating services, established a board of directors, established a development and operation committee, adjusted the structure of the enterprise, Re-division of labor layout. In the eyes of Mr. Lu, this is a painful process that every qualified enterprise must go through. In addition to adapting to the external living environment, enterprises must dare to break through themselves from the inside. The stimulation can speed up the blood circulation of the enterprise, set a new ignition point and start again.

[Industry Situation - Not afraid of the cold in the cold winter, it's a good time to cook wine around the stove]

With the regulation of the national economic slowdown, the real economy as a whole is facing